Privacy Policy

Last updated: June 1, 2026

Introduction

Boothby Lab LLC ("we," "us," or "our") operates MoveSquad. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. We are committed to protecting your privacy, especially regarding your health and fitness data.

Our Commitment to Your Health Data

We do not sell your health data. Ever. Your fitness and activity information is used solely to power your MoveSquad experience, including challenges, leaderboards, and squad competitions. We will never share, sell, or monetize your health data to third parties for advertising, marketing, or any other commercial purposes.

Information We Collect

Personal Information

  • Name and email address
  • Profile photo (optional)
  • Account credentials

Health and Fitness Data

With your explicit permission, we collect activity data from connected health platforms, including:

  • Step counts
  • Distance traveled
  • Active minutes
  • Calories burned
  • Workout and exercise data

Usage Data

  • App usage patterns and preferences
  • Device information (type, operating system)
  • Crash reports and performance data

Third-Party Health Integrations

MoveSquad integrates with the following health platforms to access your activity data:

  • Apple Health (HealthKit)
  • Google Health Connect
  • Fitbit
  • Garmin Connect
  • Other compatible fitness trackers and wearables

All connections to these platforms are established securely using industry-standard OAuth 2.0 authentication and encrypted data transmission (TLS 1.3). We only request access to the specific data types needed for MoveSquad functionality, and you can revoke access at any time through your device settings or the respective platform.

How We Use Your Information

We use your information to:

  • Power squad challenges and leaderboards
  • Display your progress and achievements
  • Send challenge updates and notifications
  • Improve and optimize the App experience
  • Provide customer support
  • Ensure fair play and prevent cheating

Information Sharing

We share your information only in the following limited circumstances:

  • With your squad members: Activity data and rankings are visible to others in your squads as part of the challenge experience
  • Service providers: We work with trusted third parties who help us operate the App (hosting, analytics, customer support). These providers are contractually bound to protect your data
  • Legal requirements: We may disclose information if required by law or to protect our rights and safety

We never sell your personal information or health data to advertisers, data brokers, or any other third parties.

Data Security

We implement robust security measures to protect your data, including:

  • End-to-end encryption for data in transit
  • Encryption at rest for stored data
  • Regular security audits and penetration testing
  • Strict access controls and authentication
  • Secure cloud infrastructure with SOC 2 compliance

Data Retention

We retain your data for as long as your account is active. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain certain information for legal or legitimate business purposes.

Your Rights and Choices

You have the right to:

  • Access and download your data
  • Correct inaccurate information
  • Delete your account and associated data
  • Opt out of promotional communications
  • Revoke third-party health platform connections
  • Control what data is shared with squad members

Children's Privacy

MoveSquad is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the App and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Boothby Lab LLC
Email: privacy@movesquad.app